Remember the Florida school district that paid for the printing of their report cards by selling ad space on the envelopes to McDonald's? Apparently more parents came forward as being opposed to the deal and, with the help of The Campaign for a Commercial-Free Childhood, have convinced the McDonald's to stop putting the ads on the report card envelopes.Susan Pagan, a parent in the district, said that her nine-year-old daughter came home with her report card, wanting a happy meal. Pagan noted that "our family does not eat at fast food chains," when she told her no. "And, now I'm the bad guy," she added.
Interestingly, McDonald's chose to pull the ads, rather than the school district. According to McDonald's spokesman Bill Whitman, "It was McDonald's decision to remove our trademarks from report card jackets in Seminole County, Florida, because we believe the focus should be on the importance of a good education. McDonald's, not the school district, will cover the cost to reprint the report card jackets."
As I said originally, I'm not sure whether or not I'm okay with this. I certainly wouldn't have any problem telling my kids no -- I do it all the time -- but I'm also not sure I like the idea of having to do it any more than I have to. I will say that I think McDonald's has behaved admirably in all this, stepping up to the plate to address parents' concerns. What do you think?







1. I'm with you, Roger. I think: The world is out there. It's up to me to set limits.
But, at the same time, it's easier when my kids aren't reminded of something I'm not going to let them have. I remember the time before my kid knew about French fries and I could take him to Chick-fil-A and order fruit and cole slaw. Then, my MIL gave him a french fry. . . grrr. . and life has been more difficult ever since. Why WOULDN'T I want to avoid that?
The thing is: Am I always going to want the easy way out? It's easier not to talk about sex and drugs, but that doesn't mean I shouldn't. Maybe this is more of a lesson in what it takes to be a parent.
Or maybe I'm overthinking something very simple. Eh.
Posted at 8:54AM on Jan 20th 2008 by Melissa